Mystic Boarding

Our Brand Story

Mystic is headquartered smack-dab in the middle of the Netherlands’ windswept coastline, in Katwijk aan Zee. The Netherlands has produced an extraordinary percentage of the world’s best kiteboarders. But years after the sport had surged Dutch waters, riders still weren’t using gear specifically made for kiteboarding. Pro kiters were flying higher and further than ever before, without the right lifelines to match their wild ambitions.

Mystic Boarding

Max Blom Jr was interning at Maui Magic, a Dutch windsurfing accessories brand. Together with the product team, he took on the task of building a new range of products for kiteboarding. But when the first products turned out to be more extremely styled than anything else on the market, it quickly turned into working on a whole brand of its own. With roots in sailing and surf, Max officially co-founded Mystic in 2002 with the mission of creating durable waterwear and accessories for kiteboarders across the globe. By the time he signed Ruben Lenten and Youri Zoon as the first team riders, Mystic took off.

Mystic Boarding

What began as a rebellion of kite culture 20 years ago has turned into reinventing the experience for most of the water world. Today, Mystic makes up a diverse alliance of kiteboarders, windsurfers, wakeboarders, and surfers hailing from all corners of the world.

 

Mystic has helped shaped some of the most insane riders–and they are the backbone to our most iconic products. By combining the expertise of our riders and our spirit of innovation, we’ve pushed the evolution of water sports at all-or-nothing events, including Red Bull’s legendary KOTA.
 

With two decades of trailblazing under our belt, our focus is to create a range of equipment that embraces modern technology, sustainability, and durability. We ensure this by putting our products through continual testing–with our riders, as well as here in the North Sea. In doing so we bring inspiration to every action watersport athlete in the world and continue to break new ground.

Mystic Boarding